You can pick from any of these packages:
GETTING YOUR FEET WET:
We come in and sit down with your management team and discuss web 2.0 and how it's shifting the learning curve. We'll also talk to your online folks and help align expectations.
Duration: 2.5 hours.
Cost: $1,500.
(Fully refundable, or applied to your account, should you wish to continue the relationship to the next level.
REALITY HITS HOME:
Assuming we've had a chance to meet your teams with the first package, this is where we come in and evaluate your print and online offerings; study the newsroom interaction between print and online staff; talk to the advertising department; talk to your Publisher. We then return with a mission statement and a business plan that will suit your company best. Duration: 6 hours of on-site visits; creation of a business plan and help outline your mission statement, or help update one. Present the business plan with a one-hour presentation followed by a Q&A.
Cost: $7,500.
STOP THE PRESSES:
If you've been with us every step of the way in the first and second package, than this is where the rubber meets the road. It's no longer ‘Business As Usual." We begin the actual implementation of the business plan and help create a better value proposition for your company. Duration: Can last from 3 months to 6 months. We're basically holding your hand and walking you through the entire process of developing a stronger product while fine-tuning the performance of the online and print brands.
Cost: $35,000 retainer.
Monthly billing between $5,000 to $15,000 depending on the level of our day-to-day involvement and how many of our editorial consultants are involved in producing content for your properties.
THE EXIT STRATEGY:
We do the legwork - and the dirty work - of hiring and firing for your company. We work with your HR department, outside headhunting firms, and senior management to better define job descriptions and roles of key employees within the company. We then help them solve any daily issues that may arise by offering outside counseling on an as-needed basis. If you are looking to acquire or sell media properties, we can offer editorial guidance and do the necessary due-diligence on your behalf. We represent you, not the competition.
Duration: Ongoing.
Cost: Hourly rate of $125 per hour; or per project basis.
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- Help you outsource your editorial needs
- Redesign your website (s)
- Create e-mail newsletters
- Assist in growing opt-in e-mail subscribers
- Help you outsource your graphic design teams for editorial and advertising
- Provide part-time content producers that work from virtual newsrooms
- Undertake data-mining projects for your company
- Conduct internet research on ongoing projects
- Create a Search Engine Optimization (SEO) strategy
- Implement a Search Engine Marketing (SEM) strategy
- Help you expand your markets - within the US and globally
- Help with administrative duties from virtual offices
- Identify leads for your advertising department
- Make sales calls to potential advertisers
- Sell advertising - for online and print products virtually
- Create a first-rate Internship Program
- Administer the Internship Program
- Create street teams to undertake "guerilla marketing"
- Create a online buzz for specific stories or offerings
- Develop a link sharing program to drive traffic to specific stories
- Develop "cash neutral" content deals
- Building online communities and community-based portals
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WE DO WEBSITE AUDITS!
What's a website audit?
- This is basically step one in the process of analyzing your web site, like doing an complete scrub of the website, to see what works and what does not work.
- We do not need access to your FTP, or backend, to do this audit.
- Once the audit is complete, we provide you a very detailed report.
[Click here to see a sample Audit]
What does the Audit do?
- We test entire websites
- Our web crawler follows every link on your sites, applying over 300 quality checkpoints to each page within your website
- We reduce your short- and long-term consultancy costs
- Our audit reduces the amount you would have to spend on a variety of third parties by enabling accessibility, usability and search engine optimization to be done in-house based on findings of the web audit.
- We help you get more visitors
- NewsroomContent's proprietary web recognition software does fingerprint analysis of your website and applies search engine guidelines and SEO best-practice rules to ensure your pages will perform optimally.
- We help you retain more visitors
- Broken links, server error messages and usability problems drive visitors away. We'll find those problems first which we have done as per these audits.
Checkpoints
- Accessibility - We check against W3C WCAG and Section 508 checkpoints
- Broken Links - We check for broken links and badly configured servers
- Compatibility - We check for browser specific code, script and image formats
- Compliance - We check for compliance with US and EU law
- Search - We check your site against Google, Yahoo and MSN content guidelines
- Standards - We validate HTML, XHTML and CSS
- Usability - We check against Usability.gov guidelines
What does an Audit cost?
- If purchased separately, and without any other services, each website audit costs $499.99.
How long does it take before I get the Audit report?
- Within five days of signing a contract.
What happens after the Audit is complete?
- We set up a meeting with you to review the findings and make suggestions that could be implemented by your own IT staff, or if you like, we can prepare a follow-up proposal on the implementation of the Audit report that can be done by our team. If you chose to work with us to do the audits, please note that we must have an agreement in place within five days after the Audit has been completed. The longer the lag time in between the Audit report and the actual implementation may lead the report to be outdated and fresh Audit may have to be done for an additional cost.
How do I sign-up?
- Call 571-285-1632 or send an email to
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Our SEO Process
Website Optimization & Marketing Services
Over the past decade, we have developed a six-step process for obtaining top rankings in the search engines through our website marketing services. The following is an outline of our website optimization process:
Research Keywords
The first thing we do is create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. We begin with your input on what your most important keywords are, then expand that list by cross-checking the list against the search engines' databases of actual keyword searches. This helps us target the right words-the ones that will actually deliver customers to your website.
Analyze Competitors
We then determine what your top competitors are doing in regards to search engine optimization. We look at how many links they have, where they are getting those links and the keywords they are optimizing their websites for. This gives us the edge to see what is working to get top results for your keywords so we can improve up on those strategies and move your site above your competitors in the search engines.
Develop Search Strategy
After careful analysis of your competitors, we will formulate a strategy for improving your overall search engine visibility. We will lay out a step-by-step plan for what needs to happen to move your site to achieve optimal results for your keywords.
Optimize Website Content
Based on your chosen keywords, we will make the necessary adjustments to your website to include important keyword phrases in the right places. This will enable your site to show up for your selected keywords. We will also make recommendations for additional content or keyword-related topics to include on your website to attract additional keyword search traffic.
Link Building
Links from other websites are a very important part of getting your site ranked well in the search engines. We recruit links to your website from various sources. We submit your site to the most appropriate categories in all the major web directories. We then identify additional niche directories to submit your site to including local and industry-specific sites. Additional links are obtained from online press releases, articles and other sources. Link building is an ongoing process that must be done continually to stay ahead of the competition.
Monitor and Adjust
Each month we provide ranking reports to track the status of your site in the search engines. We monitor your website traffic, paying close attention to where the traffic is coming from and which keywords people use to find your website. We are able to analyze which keywords are most effective in generating leads or sales and adjust our search engine optimization tactics to focus on the most productive keywords.
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